DETECTIVE PIKACHU

The social team at Rogue came up with these fun concepts for the Detective Pikachu social campaign. We showcased humorous clips and integrated key scenes from the movie to highlight the world of Pokémon. From creating vibrant motion posters to engaging social countdowns, we captured the fun and playful feel of the brand in our social campaign for Detective Pikachu.
 

The countdowns are being destroyed by the Pokémon. Seeing each of the days fall into pieces with each passing day set up the last “Tomorrow” countdown. “Tomorrow” escaped the destruction, or at least it looks like it did. We end with the scene of Pikachu almost being eaten by a Charmander before cutting to black. Did Tomorrow make it out alive?

The character personality shots re-introduced the fans to a different type of Pikachu. Pikachu is talking, funny, and has a little bit of an edge.

We leveraged various short clips from the movie to show the fans various reaction scenarios we have everyday.

We would reveal the 1st live-action Pokémon monsters to the world through these motion posters.